Jac Lodders and Jan van Dongen awards
This year, the Jac Lodders award was given to the company that stood out most digitally. Nominees were About Plants Zundert BV (D032), Laxsjon Plants BV (D143) and Boomkwekerijen Zundert (D019). The last company won the award: Boomkwekerijen Zundert (D019). They created a nice, clear website, very suitable for mobile devices, and made optimum use of the app. They filled in all options, including the possibility to plan a visit during the trade fair days. They also had a clear presentation and were able to implement the idea of ‘well-rooted’ into all of their digital media.
The Jan van Dongen award for suppliers also had three nominees: Jiffy Products International BV (D078), Stichting VARB (D051) and Stichting Nationale Boomfeestdag (D141). The Stichting Nationale Boomfeestdag won this award, due to the attractive presentation and setup, which clearly focused on the customer and visitors. Frank Nooijens did not participate in the judging, due to the nomination of Stichting Nationale Boomfeestdag.