International nursery stock trade fair


Varb - digital partner of GrootGroenPlus

Trade platform Varb ( offers participants of trade fair GrootGroenPlus the possibility to present their products in a digital way, on the website and in the app. During the GrootGroenPlus promotion week, from 19-26 January 2021, visitors can see what products the participants offer. 


“Varb is a very user-friendly platform that contributes to the digitalisation of our industry.” Alec Hermans- Herplant BV


Digital offer

The offer of green participants can be seen through the cart on and in the free trade fair app. You can search for the offer on participant and (part of the) plant name. The outdoor green products can be found using the botanical name. Available numbers are shown.


The products are presented in a list and through pictures, for a more visual option. With this last option, you can see what a plant looks like at a glance. The contact information can be used to approach participants who offer their products.


“This is the fourth year into the partnership. We can see that we connect multiple parties with each other. We facilitate the network that companies use to do business. That is very important, especially now, when physical contact is limited as much as possible.” Linda Hoogendoorn-Veelenturf, director Varb

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