More international visitors
It is very important to attract the right type of visitors for the participants. That is why the board has decided to continue the 2016 targets in 2017. Emphasis will once again be placed on attracting more international trade visitors. For them, but also for other interested parties, the special arrangements will be made available once again. This time, we will focus more on tailor made group travels. Special attention will also be paid to the gardener/garden contractor, for example through showing more applications of the favourite plants at the trade fair. Other aspects that can be expected in 2017 are an expansion of and more central place for the library, to improve the development and sharing of knowledge. Of course, GGP wants to preserve the hospitable, friendly atmosphere at the trade fair. Partnerships with gardener associations, partners, and national and international media will be continued.
Besides the fixed PR parts which will be adjusted to the targets within the new PR plan, we will also work on some new ideas to attract more international visitors. Naturally, all activities will be started well before the trade fair starts, which means that participants can get the most out of the PR value.
GrootGroenPlus 2017 will be held from 4 - 6 October in Zundert. You can register via the digital registration form on the website www.grootgroenplus.nl. Requests are processed in the order that they are received, so it pays off to register early!